Set across 8 floors, in the heart of Edinburgh is the Johnnie Walker Whisky Visitor Experience which is opening in late Summer 2021. The attraction will feature sensory tasting rooms, personalised tour and tasting experiences, rooftop bars and live performance areas. It is sure to become one of Edinburgh’s top things to do giving visitors the chance to explore the flavours of Scotland!
Located on the West End of Princes Street, next door to Angels Share Hotel, the Edinburgh venue has had a £150m investment to transform it into the capital’s top attraction. The new attraction will occupy the former 8 floor Frasers Building and is geared at attracting visitors to the city who might not go out of their way to seek out a distillery, but could be enticed to enjoy a dram as they are visiting Scotland’s capital.
The centre piece of the attraction, which features rooftop access with views of the city, as well as retail space on the first floor, will be a multi-sensory, immersive visitor experience across three floors. The experience will take visitors through the 200-year history of Johnnie Walker, explain how whisky is made, and take them on a journey through the flavours of Scotland.
Whisky from Diageo’s distilleries all over Scotland contribute to Johnnie Walker, but four distilleries – Glenkinchie, Cardhu, Caol Ila and Clynelish – will be linked directly to the Johnnie Walker venue in Edinburgh, representing the ‘four corners of Scotland’ and the regional flavour variations crucial to the art of whisky blending. Together these sites will create a unique Johnnie Walker tour of Scotland, encouraging visitors to the capital city to also travel to the country’s extraordinary rural communities.
The ground-floor retail space is home to the personalisation area. Guests can customise their bottles with engraving and bespoke label printing services, making the perfect gift or memento. There will also be the opportunity to bottle your own special edition Johnnie Walker in the custom studio, offering an exclusive liquid only available at Princes Street in the heart of Edinburgh. For whisky enthusiasts, visitors can shop an incredible range of some of Scotland’s rarest and most exceptional whiskies. As well as offering an incredible selection of whisky, the Johnnie Walker emporium will sell a range of store-exclusive branded garments and accessories, such as sustainably sourced clothing, home accessories and bar tools, as part of the lifestyle boutique at Princes Street. Visitors will also be able to shop highball ingredients and cocktail kits to create their favourite Johnnie Walker serves at home.
As you travel up through the building on your personalised tour learning and exploring this first of a kind attraction it will offer something different to every visitor. At the top of the attraction the roof will feature a cocktail bar and outdoor terrace with stunning views of the world famous castle.
Not only have Diageo, the company behind the Johnnie Walker brand, renovated one of Princes Streets largest building back to its former glory they have also restored one of Edinburgh’s best-known landmarks, which for decades had been a romantic meeting place for lovers and couples. Binn’s Clock, which protrudes from the west-facing corner of the new Johnnie Walker Princes Street building, was a well-known meeting spot for couples for over five decades. Now the clock will play again, accompanied by the fully restored marching pipers, on the corner of Princes Street.
Johnnie Walker Whisky Visitor Experience will create an unforgettable experience for every person who walks through its doors.
After leaving the attraction the whisky journey doesn’t need to end since Angels Share Hotel, Bar & Restaurant is located next door and has plenty of Scottish Charm and Whisky connections. Angels Share offers stylish bedrooms, stocks an impressive range of premium whisky, cocktails that prominently feature Scottish products, live music and food showcasing the finest modern cuisine made from fresh, locally sourced ingredients.
As you continue to explore Edinburgh, just a short walk from Johnnie Walker is Le Monde , located at the far end of George Street next to St Andrews Square. They will be featuring cocktails made with Johnnie Walker Whisky if you wish to continue the theme of your Whisky experience or if you have had enough Whisky why not sample a non Whisky cocktail from the spectacular modern cocktail menu they offer. The world of Le Monde offers something for everyone from a sleek and stylish bar & restaurant to impressive bedrooms. Finally, if you thought the views from the top of Johnnie Walker Visitor Experience were breathtaking why not experience the view from the other side of Princes Street gardens and see the city and Edinburgh Castle from a different angle in Nor’ Loft Rooftop Champagne bar, located on the top floor of Market Street Hotel. Nor’Loft is located on the 7th floor with floor to ceiling windows which showcase stunning panoramic views of Scotland’s capital. Not just champagne on offer, they have an extensive lavish drinks list with something for all taste buds.